Many of you OGs here at TFB will no doubt be familiar with the Bianchi brand of leather holsters. Hailing from Florida, Bianchi is a part of the Safariland Group which is a global provider of not only holster products but also many other safety products that fall under the veil of the firearms world. In an effort to reconnect with their customers, Bianchi has opted to rebrand themselves into Bianchi Leather and have also updated their company logo.
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Bianchi Rebrands to Bianchi Leather to Reconnect with Customers
As part of their official rebranding, Bianchi Leather has completely redesigned their website which went live on October 25th. Traffic was light on the first day and there were a couple of bugs but Bianchi says that this initial rollout should help them find any issues with the site before major traffic starts hitting it. The new site is intended to provide customers with a streamlined search and ordering process to find the perfect fit for their firearms. The new site will also serve as a hub for social connection, a showcase for brand partners and firearms experts to share their opinions, as well as a customer service portal for those needing extra help with Bianchi Leather products.
Bianchi is a pillar in the firearms industry. Since its founding in 1958, Bianchi has been the benchmark for leather holsters. Now Bianchi is adding to our line to meet the needs of both experienced and new gun owners. We’re bringing back the spirit of innovation in leather, expanding our catalog to include more EDC fits, and refining the classic carry designs that have won devoted fans in the law enforcement and tactical communities and are bringing Bianchi’s potential to a wider audience—to anyone who wants to live life protected.”
Brad Williams, President – Safariland Group.
Along with the new site and company naming, Bianchi has also refreshed its logo which now pays homage to Bianchi’s foundational commitment to public service, its roots in the American West, and also the potential that the brand offers for those who carry concealed or in the field. Keep an eye here on TFB for more Bianchi Leather news as well as some upcoming Bianchi Leather hoster reviews!
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Bianchi Rebrands to Bianchi Leather to Reconnect with CustomersThe Firearm Blog is written by Luke C. for www.thefirearmblog.com